Summary

• Ignite 2022’s APAC edition witnessed industry leaders voicing their opinions on digital tools in an evolving global market.
• Adapting to pandemic disruptions with seamless solutions was a major conversation point.
• Flexible, customizable marketing software solutions pave the way for consistent marketing results.

It is Resulticks’ mission to empower digital transformation for both marketers and organizations with their eyes on the horizon. We expedite this by developing solutions that put organizations ahead of the curve—and additionally, cultivating an ecosystem of partners that boosts our product outreach to a core audience that can benefit from Resulticks’ unique offerings.

A spark of marketing potential

The APAC edition of Ignite 2022—Resulticks’ online partner conference that took place on January 20 and 21, 2022—reflected this vision. The conference was organized to:

• clearly communicate the powerful value propositions Resulticks presents 
• update partners on the latest developments in the APAC region
• empower them with the tools to deepen our presence in global markets

Ignite 2022 was attended by many of Resulticks’ partners in APAC—resellers, agencies, implementation partners, and more—as well as leaders from major companies like Google, Amazon Web Services, and IBM. The anticipation for the event, in my opinion, stood as testament to the buzz Resulticks is generating in the marketing field.

While a variety of topics related to digital transformation, cloud, and Resulticks’ latest products were explored, a few captured my attention:

Digital is the way forward

In his keynote talk with our CEO Mani Gopalaratnam, Karan Bajwan, VP of Asia Pacific at Google Cloud, stressed the critical position digital has grown to occupy in corporate strategies after COVID-19. The pandemic forced adaptations, breaking down old barriers with the introduction of new technology. Democratization, tech adoption, and mindset shifts, according to Bajwan, will be indispensable elements in the success recipe of every organization in 2022 and beyond.

Another noteworthy discussion was the immersive conversation on digital transformation between Dr. Tran Viet Huan, CTO at Son Kim, and Ameya Kamat, Head of Partner Ecosystem at IBM Cloud. Dr. Huan shared his first-hand experience of how the gap in cloud adoption is an issue that plagues many industries. The push for digital, in turn, has also been an industry-agnostic phenomenon.

Ameya brought attention to the value of tapping into all data—structured and unstructured—for a successful transition towards digital. With growing competition and security demands, it is crucial that members of a partnership ecosystem collaborate and progress together.

Embrace the disruption

In his fireside chat session with Dinesh Menon, Chief Strategy and Business Officer at Resulticks, Kiran Kesavarapu, Head of Customer Technology at Google Cloud, mentioned that the adoption of cloud is key to effective disruptions today. The path ahead, Kiran noted, will see more organizations embracing cloud and implementing data-driven business models.

In fact, digital disruption is becoming a central focus in the SMB marketplace, according to Anna Green, Head of SMB Business, Asia Pacific and Japan at AWS. Our Co-founder and Chairperson Redickaa Subrammanian shared how Resulticks responded to the surging demand for suitable digital solutions with flexible, customized offerings. All such efforts, of course, are undertaken to catalyze their transformations and make the benefits of next-gen CX accessible to all.

Our session on Resulticks’ global partnership program elicited a resounding response. I have been receiving inquiries from current and potential partners about how they can be a part of this innovative alliance aimed at realizing CX that benefits brands and vendors alike.

For me, the two-day conference was a fruitful eye-opener. Digital marketing has become the cornerstone for organizations in 2022. Translating this conceptual necessity to sustainable adjustments and concrete outcomes takes significant effort. It hinges upon the acquisition of solutions up to the task and the development of future-oriented partnerships. I believe Ignite 2022 is another decisive step in that direction.

Want to discover more of Resulticks’ innate potential first-hand? Schedule a meeting with our experts today.