Tailoring customer experiences comes in three stages: personalization, individualization, and x-ray vision. It’s vital to…

AI delivers personalization done right and at a considerable scale, with a fraction of the…

Without a unified view of customer data across all channels, including online, offline, and social…

With the demand for tourism on the rise once more, how can the banking and…

Customer centricity shares with personalization one crucial balancing act. And it’s this: how does the…

The question on marketers’ minds is most likely this: Will the death of cookies spell…

Remember, however, that A/B testing isn’t just for the holiday season. The higher holiday traffic…

Hybrid banking, the integration of digital banking facilities with the brick-and-mortar branches, has been gaining…

ABM is a business-to-business (B2B) strategy devised to drive collaboration between marketing and sales departments…

Step into the time machine and we will see marketing mix frameworks existing in the…

Like everyone has been saying, it’s time to go omnichannel. The head scratches begin, however,…

Today’s omnipresent consumers navigate a wide-ranging array of touchpoints in their interactions with brands. As…