Identify from your audience data all the attributes—name, gender, age, location, and more—required for personalized communications. Select and embed multiple attributes into your emails, SMS, notifications, or other communications to individualize them for each member of your target segment.
Query and embed individual attributes specific to your target segment—such as IDs and coupon codes—into your campaign content to add another layer of personalization. Connect to live RSS feeds to update your communication content in real time until the moment of delivery.
Dynamically personalize communication content elements for micro audience segmentation based on preferences, propensities, and a diversity of other attributes.
Ensure relevance and drive immediate results with action, content, offer, and product recommendations selected for each member of your target lists based on past and real-time behavior.
Identity resolution enabled by RESUL's Smart Duo helps you recognize individual audience members at every touch point and unify their multiple identities across channels and data sources into singular profiles. Smart Duo also powers increasingly personalized communications by continuously enriching individual profiles with every interaction.
Define the exact audience for your campaign from diverse attributes, complex rules, and more with advanced segmentation. Generate your audience in real-time based on behavior and relevant conditions to deliver tailored interactions at the perfect moment.
Thanks to its easy integration with CMS systems and more importantly the Smart Duo technology, RESUL enables you to make every landing page a personalized one for the individual audience member.
When a visitor arrives, RESUL personalizes multiple aspects of the landing page—banner, copy, notifications, calls-to-action, and more—based on their attributes as identified by the solution’s built-in CDP. It also delivers next-best offers and content that are optimized according to the individual’s propensities as well as past behavior and content consumption.
