Sean has been exploring a variety of video-on-demand offerings on his mobile browser. Being a football fan he also subscribes to live score updates on his mobile.

He receives an app notification from Vision Telecom promoting the company's video-on-demand service.

He clicks on the notification, signs up for the bundled offer, and receives an email instructing him to install the application.

After downloading the Vision Telecom video-on-demand application on his TV, he sees a notification in his TV inbox with personalized sporting events.