Approval workflow
Approval workflow
Verify your campaign by sending a test post to selected stakeholders for verification and approval. The social media campaign will be activated upon approval.
Create an Impactful Social presence
Monitor and Act on your Social Media
Track and monitor all responses to your brand, products, and marketing automation campaigns with RESUL's advanced social media capabilities. Dissect and analyze valuable social data to inform strategy, messaging, and tactics for different target audiences.
Enriched Audience Profiles and Interactions
Integrate social media platforms with RESUL to capture audience members' social profiles—with their consent—while ensuring total compliance and data security. Contextualize omnichannel marketing efforts in real time. Use insights captured on social media to ensure communication relevance and move your audience continuously towards conversion.
Actionable, Segment-of-one Analytics and ROI Attribution
Embed the RESUL Smart Link in your social content to capture valuable audience and campaign insights at the point of the click. Determine ROI contributions by specific channels with precise attribution and map out each individual’s journey to conversion across and beyond social media.
Key Capabilities
Custom Audience Targeting
Target specific audience segments to receive relevant posts in their individual social timelines, or promote selected posts to them as sponsored content.
Additional Features
Conversion Attribution
Conversion Attribution
Explore detailed campaign analytics for each social media platform, track audience conversion journeys from social to other digital touch points, and tap into ROI insights at the segment-of-one level.
Omnichannel Journey Builder
Omnichannel Journey Builder
Design contextual, omnichannel follow-up communications on a drag-and-drop canvas based on your audiences' interactions with social media posts to deepen engagement and boost conversion.
Scheduling
Scheduling
Schedule social media posts to be deployed at the right moment in each time zone.
Social Ads Tracking
Social Ads Tracking
Embed Smart Links in social ads to track the responses and omnichannel journeys of both unknown and known individuals beyond the point of conversion.
Social Listening and Sentiment Analytics
Social Listening and Sentiment Analytics
Set up social listening profiles based on your campaign objectives to track audience members' mentions of and sentiments toward your brand communications.
FAQs
RESUL can manage any number of profiles on various social media platforms for the brand.
RESUL partially supports boost and sponsored post campaigns. It can manage the tracking of the posts, but you need to allocate the budgets for the ads on the relevant social media platforms directly.
Broadly speaking, RESUL's social media capabilities include post publishing, social listening, and analytics.
Yes, you are able to schedule and publish posts to integrated social media platforms directly from RESUL. You can also respond to follower interactions (e.g., comments) from the platform.
Transform Social Media Marketing with RESUL.
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