With BFSI evolving from 1.0 to 4.0, banks must find high-value customers and craft experiences that attract new customers while keeping their current best customers coming back. Banking 4.0 will eliminate physical bank branches and replace them with digitized experiences.

In this session, Mani Gopalaratnam, CEO and CTO of Resulticks and Jim Marous, top 5 banking and fintech influencer, explored customer-centricity in financial marketing, its wide-ranging implications, and the technology and strategic building blocks for future-forward banks.