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This is where generative AI (or GenAI) comes in. After bursting into the public’s consciousness at the end of 2022 when OpenAI launched ChatGPT, the much-hyped technology has been transforming how businesses communicate with their audiences, from personalized ad copy and custom social media posts to customized video production and email marketing.…

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It typically takes six to eight interactions with a customer to generate a reliable sale. The more channels you use to reach them, the faster you can convert a lead into a paying customer. Here are a couple of statistics to highlight the effectiveness of Omnichannel Marketing.…

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Connected Experiences Vision

Resulticks & the CDP Institute: Developing a Connected Experiences Vision

23 Oct, 2023

Connected Experience is hailed as the next great audience engagement paradigm, but what does it

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Invest in Your Customers

An I for An I: Invest in Your Customers, and They will invest in you

04 Oct, 2023

In our increasingly complex and competitive mobile world, turning product-centric banking to cus

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the future of banking

Bank to the Future: Join Jim Marous for a look at the future of banking

16 Jun, 2022

Banking 4.0 will eliminate physical bank branches and replace them with digitized experiences. Learn more

conversions through omnichannel

How not to get left on “read” Creating conversions through omnichannel conversations

13 Jun, 2022

In this session, discover why engaging banking customers in omnichannel conversations that evolv

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CX through Modern messaging Webinar

Redefining CX through Modern Messaging Solutions

03 Dec, 2021

Meeting new consumer needs and expectations is critical to business success. 

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Marketing with a KISS

Marketing with a KISS

25 Mar, 2021

Making personalized digital acquisition easy is where the future lies, but getting it right can

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