Kevin, a fitness enthusiast and loyal Vision Bank (VB) customer, visits the V Fitness store every time he goes to the Grand Mall.
“I could stop over at V Fitness after the movie this weekend if there’s time.”
Upon arriving at the Grand Mall, Kevin purchases movie tickets using his Vision Bank debit card.
As he approaches the V Fitness store after purchasing the movie tickets the vision bank app triggers a notification about a special offer based on his location.
He clicks on the notification and immediately receives an SMS with the discount code.
After the movie, Kevin heads over to the V Fitness store and makes a purchase using his Vision Bank debit card.
Individualize Compelling, Contextual Communications with RESUL.