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It is essential for almost every brand to provide a seamless mobile experience, one that…

Dear Hugo: I was recently promoted from Executive VP of Digital Marketing to Chief Digital Officer…

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In a world where data consumption fuels meaningful customer engagements, it is imperative for the…

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That’s one of those questions weighing on the minds of many marketers today. Should I…

Audience identity resolution—the technology-enabled process of capturing and matching a diverse, growing list of attributes…

The obstacle to individualization With more technology and data available than ever, today’s consumers are…

The personalization methods marketers have clung to for years are simply no longer enough. As…

When you think about what goes into delivering great customer service in the hospitality sector,…

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For retailers looking to upgrade their arsenal of customer engagement solutions, there is an exciting…