Summary:

• Take a peek at what’s new in the RESUL platform this month.
• Significant emphasis on campaign streamlining
• Data capture and flow approval made easier

In our article from the previous month, we covered some of the features RESUL offers to simplify marketers’ activities. In this article, we will be continuing that thread and discuss further on how the RESUL solution can facilitate effective customer engagement.

• Enhanced template options on MDC

Resulticks’ new enhancement on our multidimensional canvas (journey builder for drip campaigns) now enables sending additional follow-up communications after your initial communication.

What’s more, instead of wasting your customer journeys as one-off assets, the canvas allows you to save them as templates. This means you can simply redeploy them for another campaign, or adjust various aspects of the experience later on.

• Enhanced campaign approval flow

Every mistaken communication or subpar campaign content could spoil potential customers and dent the relationships with longstanding brand loyalty. Ergo, ensuring error-free campaigns is crucial to smooth brand management.

RESUL provides a streamlined approval process for our users. It has now expanded this capability to encompass all campaign types—single-dimension, multi-dimension, and trigger.

Further steps have been taken to deliver all-around assurance. Since marketing campaigns are often the responsibility of multiple stakeholders, the latest update allows up to five users from the brand, and five from the Resulticks assistance team, to be selected as reviewers.

During campaign creation, you can choose to send these reviewers test communications (e.g., email, SMS), which they can approve or reject. They also have the option to put the campaign on hold. 

Approval from all stakeholders is a mandatory prerequisite for campaign deployment. This eliminates the risk of launching poor-quality campaign content when relying on a single person for approval.

• Easier data capture using form API

RESUL’s form generator facilitates form creation and code embedding on your web pages to capture prospect or lead data.

Alternatively, you can create a form API from the platform and integrate it with your existing forms. RESUL will proceed to automatically ingest form data, expanding your target audience base and facilitating form-based trigger interactions.