IoT is revolutionizing physical spaces, from billboards to kiosks to entrances to product shelves, entire stores, and so much more. Business from diverse sectors can take advantage of this digital trend to extend customer journeys beyond physical-digital barriers, surpassing conventional digital channels to deliver unprecedented relevance and drive top-line growth.
Connected Experience is the key to this evolution. This new paradigm, powered by RESUL, will increase both the speed at which hyper-personalized interactions happen and the contextual relevance throughout an individual's digital journey.
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In our guide, you will find:
- Critical elements businesses should consider before adopting connected experiences as an organization-wide, long-term initiative.
- The benefits of Connected Experiences and a detailed breakdown of how RESUL empowers it.
- A comparative view of Connected Experiences versus conventional digital marketing.
