It is common knowledge that data is the fuel of superior customer engagement and marketing analytics., and customer data platforms (CDP) have long been heralded as the solution to unleashing its full power.

But which CDP should you purchase? What is a CDP actually supposed to do? Brands looking for the right solution often find themselves overwhelmed, by both an overabundance of options (many of which do not qualify as CDPs) and constant technical developments in the space.

In our CDP buying guide, you will find:

• A detailed view of a complete CDP-driven data activation process
• Questions to help measure your readiness levels for different data activation phases.
• Exclusive insights offering a comparative view of major CDPs in the market.