Organizations of all sizes and from diverse industries are looking for ways to adapt to the data deluge and evolving consumer behavior. Tired of legacy systems, time-consuming processes, and siloed data, many are turning to customer engagement, or audience engagement, solutions.
It isn’t hard to understand why they would. While the actual scope and scale may vary, audience engagement solutions promise a wholesale transformation of an organization’s data, customer engagement process, and insights on its audience and marketing efforts.
With so many vendors claiming to be the answer, creating an exhaustive request for proposal make it so much easier to sift through a crowded field of contenders and identify the solution that can best serve your marketing transformation needs.
Please fill in the details below to begin your download.
Our RFP guide is designed to help you take the guesswork out of that process. You will find:
1. Actionable tips for identifying and fine-tuning key components of your RFP (e.g., stakeholder requirements across teams, goals, use cases)
2. A comprehensive RFP template that lets you assess vendors in terms of their solutions:
- Scalability, flexibility, and cost effectiveness
- Depth and variety of features meeting the multi-faceted demands of real-time, omnichannel customer engagement
- Data security and compliance measures
- Implementation process, customization options and client support
