How you can adopt an enterprise-wide approach to audience centricity

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  3. How you can adopt an enterprise-wide approach to audience centricity

Audience centricity requires the overcoming of data and channel silos. It also crosses the barriers between the multiple operations and business units in today's enterprises. What do enterprise marketers need to adopt and drive growth through this key marketing initiative?

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Key takeaways:

  • What enterprise does audience centricity entails
  • What strategic and operational shifts does it require
  • How can you identify the right technological foundation for this transformation

Speakers
Dr. Tran Viet Huan

Dr. Tran Viet Huan

Chief Technology Officer,
Son Kim Group

Dr. Tran Viet Huan

Dr. Tran Viet Huan

Chief Technology Officer,
Son Kim Group

Mani Gopalaratnam

Mani Gopalaratnam

Chief Technology Officer,
Resulticks

Mani Gopalaratnam

Mani Gopalaratnam

Chief Technology Officer,
Resulticks

Learn how Resulticks can fuel your customer engagement transformation.

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