More and more businesses are turning to omnichannel marketing, and for good reason: this tool gives consumers greater choice over their experience, thus promoting greater customer retention.

As omnichannel marketing becomes a main focus for businesses in Southeast Asia, there is much to be learned from how they perceive the sophisticated integrated approach, ranging from which markets are most confident, how ‘leaders’ differ from ‘laggards’ and the types of challenges businesses are facing when implementing these sophisticated strategies.

To find out more about how businesses across Southeast Asia are considering omnichannel, as well as their marketing focuses for the near future, Resulticks is presenting a webinar on the latest insights from our report, State of Enterprise Readiness for Omnichannel in Southeast Asia.