Resulticks, Merkle Sokrati form a strategic partnership

Resulticks and Merkle Sokrati, India’s leading data-driven performance marketing agency, have entered into a strategic partnership aimed at empowering brands to achieve topline growth through Resulticks' award-winning, AI-powered marketing cloud solution.
Commenting on the partnership, Mani Gopalaratnam, CEO and CTO (Customer Success) for Resulticks said, “We’re delighted to partner with Merkle Sokrati, a subsidiary of global powerhouse Dentsu International. As Indian brands increasingly embrace digital transformation, our partnership will enable them to realise the full potential of cloud-based marketing.”
Merkle Sokrati’s digital marketing capabilities, combined with Resulticks’ advanced marketing and automation capabilities, represents a powerful combination for customer-centric brands looking to elevate results-focused customer engagement. By empowering its client base through Resulticks, Merkle Sokrati will help those brands deploy an omnichannel customer engagement strategy in real-time with highly personalized experiences and contextual conversations.
Anubhav Sonthalia, CEO, Merkle Sokrati says, “We are indeed excited to partner with Resulticks, a company that has in many ways redefined how brands engage with prospects and customers alike worldwide. With digital marketing deeply embedded in the company’s DNA, Resulticks brings to our partnership a deep, nuanced understanding of both the challenges and rewards for Indian brands in moving towards digital transformation. With our agency’s strength in data-driven performance marketing services, this partnership promises even better outcomes for our clients.”
Merkle Sokrati can now empower its client base through Resulticks. This will help brands realise their omnichannel customer engagement strategy across multiple dimensions that include real-time communications, contextual conversations as well as personalisation.
Merkle Sokrati is the center of Indian operations for Merkle, a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 25 offices in EMEA and APAC. In 2016, the agency joined the Dentsu Aegis Network.