Resulticks releases report on Omnichannel marketing readiness of Indian businesses

On June 17 Resulticks released Omnichannel Marketing Readiness in India – A Resulticks Research Report which provides insights into where Indian businesses stand in terms of the omnichannel transformation.

The research, commissioned by Resulticks and conducted by Valuvox, surveyed 414 senior marketing executives in India across 17 industries spanning multiple business types and sizes. The report shows that marketers in India rank the inability to act on data in real time and the lack of an omnichannel marketing strategy as the two biggest challenges they face.

Indian marketers have identified personalization (75%), a unified 360° customer view (64%), and seamless customer journeys (37%) as the three most critical initiatives for an omnichannel engagement strategy.

“As new channels proliferate and consumers become more digitally savvy, India’s businesses are challenged to transform how they engage with their audiences,” said Redickaa Subrammanian, co-founder and CEO of Resulticks. “Those leading the transformation have embraced an integrated, truly omnichannel approach and developed the capabilities and insights to deliver, analyze, and individualize customer journeys in real time and across touchpoints.”

Based on the omnichannel readiness reported by respondents, the research classified them as Leaders, Aspirants, Followers, and Others. Nearly all considered integrated marketing automation solutions and data integration tools as top priorities over the next three years.

When it comes to marketing channels, website and email remain dominant in the Indian marketer’s omnichannel mix, followed by SMS and in-person interactions. The Leaders are adding new elements to their communication mix, which encompasses social media (54%) as well as QR codes and beacons (28%).

With businesses in India exploring possible technology offerings to support an integrated approach to customer engagement, they selected multichannel campaign orchestration (50%), unified view of data across channels (43%), and multi-touch attribution (27%) as key priorities among the most critical platform capabilities.

The report offered recommendations for businesses looking to make a successful transition towards omnichannel marketing.

About Resulticks

Resulticks is a real-time, big-data-driven marketing cloud solution built from the ground up by experts in marketing, technology, and business strategy to deliver top-line growth. Outcomes-focused and enabled by the world’s first customer data blockchain, Resulticks equips brands to make a transformational leap to true omnichannel engagement. With its AI-powered, customer-centric approach and attribution at the segment-of-one level, Resulticks is changing how brands worldwide reach, acquire, and retain satisfied customers.