With RESUL 5.0, you can extract maximum value from every meaningful interaction between your brand and individual audience members—online and offline, across channels, devices, and IoT interfaces.
For customers that means the promise of frictionless experiences finally comes true. For brands it means conversations take place with native latency at unheard-of speeds, hyper-personalization at a segment-of-one level, optimized data at every touchpoint, and laser focused on revenue growth.
As the line between online and offline blurs, RESUL offers you a far more expansive, seamlessly phygital world of customer engagement, with more opportunities to acquire, engage, and delight you audiences than ever before.
RESUL’s smart integrations with IoT devices and powerful edge serverless technology deliver precise, instantly tailored interventions. This enriches customer journeys greatly across screens, spaces, and micro-moments and throughout ecommerce, brick-and-mortar, mobile, IoT, co-branded spaces, partner channels, and so much more. And with RESUL, it all happens in real time, with no interruption or delay.
As more new-age channels emerge, the range of touch points grows constantly. Unless you can stay present at each, you’ll stay in the dark about critical customer insights.
RESUL’s enhanced foundational technology supports a broad spectrum of novel and increasingly popular IoT devices. This expanded scope gives you industry-first intelligence on how your customers behave and whether or not your communications have had an impact.
Investing in beacons, smart assistants, kiosks, sensors, and other technologies for a connected experience works only if it delivers measurable top-line growth. RESUL extends its already robust ROI attribution capabilities to IoT devices and other previously unreachable touch points, helping you identify high-impact touch points and allocate resources efficiently and precisely, both online and offline.
Single End-to-End Solution
RESUL’s foundational elements—an industry-leading CDP, intuitive journey orchestration, and robust analytics powered by edge serverless technology—enable connected experiences across online and offline worlds through QR codes, digital assistants, and IoT touch points, places that other solutions just can’t reach.
Performance-Enhancing Technologies
Our connections with leading service providers offer intelligent solutions from edge to the cloud. As part of cutting-edge technology initiatives such as the Qualcomm Smart Cities Accelerator Program, we focus on harnessing the power of IoT devices beyond the conventional beacons and sensors to create innovative Smart Connected retail and banking spaces, stadiums, theme parks, and other enriched space for diverse sectors.
This concept refers to the inherent time delay or response time within a system or technology that occurs in its default or "native" state, without any additional optimization or external influences. It is the natural, unaltered time it takes for a system to process and deliver a result, typically measured in milliseconds.
RESUL 5.0 supports a diversity of IoT devices such as smart devices, smart billboards, facial recognition technologies, beacons, sensors, connected automobiles, and more.
When RESUL 5.0’s backend infrastructure is described as “edge” and “serverless”, it means that the technology
- Handle processing directly at the end customer’s devices and through with edge points of presence—established at different global regions and near the individual’s device to minimize delays. Edge is used to securely cache content and images as well as data that triggers contextual events, complementing RESUL’s proprietary cookie-independent Smart Duo technology in its functionalities.
- Allows RESUL to utilize the true power of the cloud by easily scaling up or down to accommodate changes in data volumes, thus optimizing the performance of solution processes related to connected experiences. This delivers improved performance, increased scalability, minimized latency, and eliminates the need for manual maintenance.
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